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Dear Coach,

Imagine for a moment how your life would be if you had the coaching business of your dreams.

• You’d be full of passion as you assist people you LOVE to work with achieve amazing outcomes in their lives;
  
• You’d have more spare time to spend with your family and friends;
  
• You’d have more expendable income to spend on your lifestyle – holidays, a house, your children's education and investments;
  
• You’d be revered, admired and respected by your family, friends and peers;
• And you’d work the hours you wanted, answering only to yourself. No longer feeling the pressures of answering to a boss!
  

UNFORTUNATELY it’s a fact that many coaches fall well short of their vision of success. Not through lack of passion or coaching ability – simply through lack of resources and business experience!

Coaching is like any other business – extraordinary technical proficiency does not guarantee business success!

If you want to be successful and lead the lifestyle you desire, it’s essential you accept this fact and act accordingly.

Business success requires an entirely unique skill set. Until you recognise that coaching competency and business acumen are two distinctly different skills, there is a very high chance that you’ll struggle to attain your vision of a successful coaching business.

To be a highly successful coach you’ll require the right business advice, strategies, support and resources.

The CoachIQ™ Coaching Club is a membership program designed specifically to provide you with the critical support and resources you need to skyrocket the success of your coaching business.

The program has been developed by business specialists in close liaison with highly successful elite coaches with the sole objective of assisting coaches develop flourishing businesses.  

If you’re serious about building a successful coaching business (and lifestyle)… you OWE IT TO YOURSELF to investigate this program in detail. The time you take right now is very likely to be a significant juncture in your personal and professional life…

Firstly, before we get into the specific details of how this program can alter the course of your coaching success, we have two pieces of news to share with you.

Let’s start with the bad news first:

 Your vision of a successful business is going to take a lot of diligent work…

Many new coaches think their qualification is the key to success. They enter coaching believing that once they attain their qualification, people will automatically find out about their services, their phone will start ringing, and money start accumulating in their account!

Unfortunately, that’s just not the reality of business. The reality is that most new coaches are daunted and overwhelmed by the magnitude of work in front of them, with issues like:

• How do I set my practice up legally?
• Do I need insurance, and where do I get it?
• Do I need a professional room?
• How do I develop a brochure?
• How do I create a personal Bio?
• How do I generate clients?
• How do I develop an effective sales process to maximise conversion?
• How do I write effective sales copy to promote my coaching services?
• Where should I place my advertisements?
• How do I price my services?
• Should I have a website?
• Is it worthwhile placing a yellowpages ad?
• How do I compete effectively with other coaches?
• How do I create a point of difference to other coaches?
• How can I generate referrals?
• How do I develop coaching products?
• How do I link into a professional network?
• Should I get myself a mentor coach?
• Do I need association membership?

And that’s barely scratching the surface!

Of course, there are some coaches that are happy to go it alone. Some of them succeed. MOST DO NOT! And most coaches rarely comprehend and realise the full magnitude of the opportunity available to them.

We deal with hundreds of coaches in business and one of the most disappointing things we regularly see is this…

Despite all the intelligence, passion and motivation coaches have; and despite their deep insight into assisting clients realize their dreams; they can still be uncannily stubborn when it comes to asking for help!

We see it over and over again. Rather than getting assistance upfront to vastly escalate the growth of their business, they attempt to go it alone. And it often takes them 3 to 5 years before they realise that had they got assistance IN THE BEGINNING they could have saved themselves a very steep, expensive and frustrating learning curve.

Successful business people will tell you that the right support mechanisms are crucial to success. It’s very rare indeed that an individual possesses the broad range of skills and knowledge required to build a highly successful business. The most successful coaches are those that recognise their need for assistance and actively seek out the resources they need.

And now, the GOOD NEWS!

Thankfully, the coaching industry has a very strong history of successful practitioners. These COACHING ELITE have learnt through years of trial and tribulation the critical processes of building and operating a successful coaching business.

And YOU are very fortunate, because these people are willing mentors so you don’t have to endure the same expensive, frustrating challenges they did before you find the magic formula. You can have the benefit of their hindsight and escalate your baseline knowledge as you leverage off the experience of the leaders in the field.

To put all this into prospective, ask yourself this question…

“Will I start my business with a baseline experience of ZERO and HOPE to succeed; or will I start my business being able to springboard off the dozens of years of professional experience, knowledge and wisdom of some of the best coaches in the world?”

The answer to this question is as obvious as your desire is to succeed. But the question remains…

“What will you do?” Will you try to go it alone or will you take the step you need to, to help secure your successful coaching future.

Are you willing to make a small monthly investment to vastly elevate your baseline knowledge; or will you risk years of your time, and potentially tens (or hundreds) of thousands of dollars in delayed revenue?

Imagine if you could harness the invaluable knowledge and experience of dozens of leading coaches around the world and link into a powerful, tried and proven system that practically automates your success, and dramatically leverages and escalates your business growth...

Think about what your life could be like a few months from now…

You’re linked into the most potent coach practice development program available anywhere. What could the possibilities be…

• Your practice is packed with so many of the clients you want, that you have a waiting list of people wanting your skills and expertise.  
  
• You are able to charge significantly more for your time and services than you ever thought possible.
  
• You have significant points of difference and competitive advantages over your competition.
  
• You are perceived as THE expert in your field by your target group.
  
• You’re utilising a powerful sales process that allows you to maintain your dignity, positions you as an expert, is highly leveraged, and doesn’t require you to cold call and deliver a ‘sales pitch.’
  
• You have a contact program with your prospects built on trust that allows you to regularly communicate with them resulting in extremely high conversion, significantly more referrals and greater net profit.
  
• Your business is fully automated. Every marketing, administration and finance process is automated so that you are able to maximize the activity you love that produces you income – coaching!
  
• You’re earning income even when you’re not physically there. Your business is less reliant on you because you have multiple passive revenue streams.
  
• You are the master of your business. You are able to determine your working hours so you have the flexibility to spend time with family, friends and recreational activities.
  
• And your mind is free from the stress of uncertainty to focus on positive business growth and the development of the lifestyle you desire.

This vision can be a reality for you and YOUR business

CoachIQ™ is a membership program that guarantee’s to assist you build a flourishing business.

The Life Coaching Institute (LCI), Australia’s leading trainer of coaches, developed the CoachIQ™ program to meet the flood of requests from graduate coaches for assistance to help them build highly successful coaching businesses.

Feedback forums were organised throughout Australia (in each capital city) and dozens of graduate coaches were invited along with many of the countries COACHING ELITE.

We used these forums to deep dive into the specific, tangible needs of coaches wanting to build wildly successful coaching businesses.

Our vision throughout the process was to find out what specific resources coaches needed and how those resources could be created, delivered and supported in the most cost effective way possible.

The forums were enormously informative. From the hundreds of hours of consulting, and the massive amount of feedback and suggestions, there was one glaringly obvious issue that came up again and again. And that was that...

Coaches are inundated with information on ‘how to do ’ things through courses, textbooks and websites. What coaches were screaming for was a powerful step-by-step business building framework; specific TURN KEY templates and tools; strong professional community affiliation; and ongoing knowledge development.

Over and over they told us “Ok ok! We understand that we need brochures, sales letters, follow-up letters, referral processes, workshops, advertisements, editorials, teleclasses, educational products, newsletters… but HOW do we create them? And how does that fit in with our overall business development plan?”

You see, it became very apparent that coaches knew WHAT they required. It really boiled down to 5 key issues:

1. They had no experience in HOW to develop the resources.
2. They had no TIME to develop them.
3. They had no benchmark by which to assess any material they did develop.
4. They had no means to tap into the enormous knowledge and experience of the coaching elite.
5. They had no overriding framework by which to develop their business and be accountable.

So exactly how did we meet their needs?

We created a membership program that incorporates dozens and dozens of powerful tried and proven TURN KEY “fill-in-your-business name” templates and tools…

We developed the coaching industries most exhaustive and powerful business development framework that each month guides you through a critical step-by-step accountable business development process…  

We convinced some of the countries leading coaching elite to join professional networks and forums and to share their most guarded and valuable professional knowledge and experience…

We intricately investigated, analysed and incorporated the most effective strategies of the worlds recognised leading coaches…

…in fact, we developed everything a coach requires to build a flourishing business, down to the last detail!

The result: Simply the most powerful, effective, resource rich coach business building program available – guaranteed!

As a member you’ll: -

• Learn the invaluable secrets of some of Australia’s (and the worlds) leading elite coaches by being invited into their inner sanctum.
  
• Receive the Ultimate Coach Business Building Program (UCBBP). UCBBP is the flagship program for building a flourishing coaching business. Delivered as an electronic weekly eCourse, the UCBBP guides you step-by-step through the process of building a phenomenally successful coaching business over a 24-month period. It includes all the powerful breakthrough marketing strategies amalgamated from the worlds leading entrepreneurs and coaches.
  
• Receive access to powerful advertisements designed to multiply the results of EVERY marketing dollar you spend by 3 to 15 times, saving you thousands of dollars in marketing and packing your practice with clients!
  
• Access professionally designed information brochures that will streamline your sales process and dramatically increase your conversion rate.
  
• Utilise potently effective marketing templates for promotion of Group Sessions; Workshops; Seminars; Tele-conferences; and other special events.
  
• Access the coaching communities largest repository of coaching resources, including:
• The most effective tried and proven sales processes to get the number and quality of clients you want;
• Guides to assist you develop your specialist niche and business brand;
• Advertising templates;
• Business brochure templates;
• Template direct sales letters targeted to your niche;
• Prospect conversion strategies and tools;
• Prospect follow-up letters designed to convert procrastinating leads;
• Client nurturing strategies and ‘fill-in-your-business-name’ templates;
• Passive income building strategies;
• Templates to build strategic alliances to vastly leverage your income per client;
• Business automation tools so you can put your business on autopilot;
• Referral processes and letter templates;
• Client billing procedures to maximise income and minimise delinquent payers;
• Procedures for implementation of Quality Systems for business effectiveness;
• And much, much more.
  
• Have exclusive access to some of the leading coach NETWORKS where you can rub shoulders and pick the brains of industry key players.
  
• Gain member only admittance to one of the worlds largest and most pertinent coaching AUDIO LIBRARIES where master coaches mentor you through specific challenges confronted by coaches and deliver professional development content on breakthrough coaching techniques and strategies.
  
• Receive regular industry Podcasts (audio files uploadable directly to your iPod or MP3 player) containing industry news, marketing strategies, professional development content, and more.
• Listen to Coach Radio, an exciting radio broadcast discussing the latest topical coaching topics.
  
• Join in regular Teleforums on topical issues led by some of the countries leading master coaches.
  
• Gain access to the industry Blogs (Online Journals) of some of the countries most highly respected coaches where you will be able to get niche content and go ‘behind the scenes’ to understand how they build such strong and lasting relationships with clients.
  
• Join in on Special Privilege Interviews with insightful master coaches where they’ll reveal their most closely guarded secrets that have led to their extraordinary success.
  
• Be invited to join special TeleTutorials with Master Coaches where you’ll learn breakthrough techniques and hone your professional skills.
  
• Receive PRIORITY client referrals. CoachIQ™ members are referred clients from the enormous number of enquiries we get nationally each week. Each client can be worth hundreds (if not thousands) of dollars to you, easily offsetting your membership investment!
  
• Have your own website (subdomain) linked to LCI’s website and the Find a Coach engine – Australia’s most popular and highly utilised search engine for coaches. This website link alone, according to one of our members, floods his practice with clients and is “the most powerful and cost effective mechanism in my practice for generating clients.”
  
• Make your skills and qualifications transparent to clients and potential clients with Professional Membership to one of Australia’s leading associations for practicing coaches, Australian Life Coaching Association.
  
• Get ongoing access to INTELLECTUAL PROPERTY including specialist coaching programs, workshops, seminars and more, that you can commercialise again and again in your business! Each piece of intellectual property, used in a leverage manner, could generate tens of thousands of dollars income each year for your business!
• An entirely Automated Business and Communication System including dozens of TURN KEY template sales letters, client contact and progress letters; late payment reminder letters; telephone scripts and prospect conversion tools; past client re-promotion letters; client loyalty letters; value-add promotion letters; client surveys; and much much more.
• Be able to access our extremely powerful and leveraged Client Referral programs that can turn a single client into 3 to 12 full paying clients!
  
• Learn how to turn clients into raving fans that endorse your service and multiply your brand recognition.
  
• Learn how to spectacularly grow your business by getting access to clients of OTHER BUSINESSES that are already servicing your desired profile of client.
  
• Access a Financial Management System that will automate your billing processes; upsell clients to 3 to 12 times longer contracts; vastly reduce delinquent payments; and TRAIN YOUR CLIENTS TO PAY ON TIME!

…And if you don’t believe you’re gaining enormous ONGOING benefits from the program, simply opt out with absolutely nothing extra to pay!

Don’t let someone else take advantage of YOUR coaching opportunities. Be one of the thousands of coaches taking advantage of ‘CoachIQ™’ and make the Intelligent move to join today.

CoachIQ™ membership is only $27 per month. Join now and start building the business of your dreams… JOIN NOW. (Or your competitor will).

In the little decisions MASSIVE change can be affected!

       After working with human behavior for many years, we know one thing: If you don't make the decision to get the support you require to build the business of your dreams right now, there's a very very small chance that you're going to do anything about it in the future.

To assist you make the right decision NOW, we’re giving you an amazing ZERO RISK opportunity to test our promises…

Wishing you the ultimate success,

Life Coaching Institute.